Pre-user Product Research

One of the golden rules in product is to always listen to your users. However, if you are building something brand new, you may not have users yet! You may…

Handling your Product Manager

As a software engineer, I’ve become increasingly aware of how important a strong relationship with my product manager (PM) is: When work is being divvied up among the team, the…

Sending SMS to Users in India

mCent uses SMS to communicate with our users across the world, primarily for verifying phone numbers during the account registration process. Utilizing SMS in emerging markets can be difficult because…